Startups are companies with the goal of quickly expanding, fulfilling a market demand and creating long-term value for investors.

Startups often need to raise funding in various stages – from seed funds to venture capital – in order to secure development, marketing and talent management projects.

Early-stage startup founders tend to rely on savings and loans from friends and family as part of their startup funding strategy, though it should only be pursued after validating both your idea and business plan. While bootstrapping may seem risky, if used wisely it may prove successful.

Seed funding

Launching a business requires startup capital to cover initial expenses like hiring employees and purchasing equipment. Without such funding, most startups would likely fail.

Seed funding is an early-stage funding mechanism used to finance startups. Investors, venture capital firms (VCs) or private individuals may provide such funding sources.

Venture capitalists tend to be more thorough with their due diligence processes than angel investors, leading to multiple meetings and longer processes for funding decisions.

Seed funding is vital because it gives founders an opportunity to demonstrate that their idea is viable and generate revenue, known as product-market fit. Demonstrating product or service growth with market demand is vitally important.

Series A funding

Series A funding is the initial round of equity-based financing that startups can secure from investors such as banks, hedge funds and venture capitalists.

Money raised during this round aims to assist companies with getting started and developing a business model and prototype product, as well as covering costs associated with hiring employees and designing product features.

Once a startup has demonstrated it can generate enough traction to deliver products with potential to become profitable, they may be ready to raise further funding rounds through Series B, C or D financing rounds.

Startup founders may benefit from working with a financial advisor who understands the startup funding process, using SmartAsset’s free tool to locate an experienced advisor who can guide them. Use SmartAsset’s search feature to locate one today.

Before raising Series A funding, an ideal startup should establish an impressive track record, including promising unit economics, an outstanding team, a sound business model and systems for customer acquisition readiness and product-market fit.

Micro VCs

Micro VCs are a new kind of venture capital firm that specialize in investing in startups at an early stage. Usually with smaller minimum investment amounts and greater hands-on involvement than their more established counterparts.

Micro VCs typically invest in startups with innovative products or business models that don’t attract the interest of larger VC firms, and can also offer mentoring and guidance services for their portfolio companies.

As there are various kinds of micro VCs, it’s crucial that you carefully research each option to find one best suited to your startup. Remember that giving up some equity could result in their investment.

Micro VCs have gained in popularity recently and provide early-stage startups with crucial funds. But before making your decision to work with one, do your research thoroughly and prepare an in-depth business plan to determine their suitability.


One of the best ways to raise startup capital is crowdfunding. Entrepreneurs raise small amounts from a crowd online platforms specifically tailored for crowdfunding campaigns.

Crowdfunding allows a large group of people to contribute money toward an idea or cause, with incentives in return. It is particularly useful for entrepreneurs looking to test out new ventures before committing more resources towards it.

An organization looking to develop a solar laptop charger may solicit donations at various levels from supporters and offer them either an exclusive 50% discount or even free product in return.

Investors may receive equity shares as part of investment crowdfunding funding, which has the potential to rival traditional venture capital investment. It is essential, however, to adhere to all rules associated with this form of crowdfunding in order to be successful with it.

Christopher Sewell
Christopher Sewell

Chris Sewell Digital Media Delivers Global Brand Exposure Synthesizing Technology Plus Social.